Fish and Chip shops are pretty common and I never really gave much thought until the other day about why you choose one over another. I have about four or five close to my house but generally tend to go to the same one. I guess the quality of the product over time has played a factor in that, the speed of service, and other things like parking near to the shop.
So taking a punt on a shop in a different town, you don't know the service or product quality. So I entered the first shop I found and it looked a little unusual, it had plastic furniture and an old fridge for the drinks, and took the time I was waiting looking at the unusual lights and other strange features of the decor. There was a small mistake with the money and certainly left the shop thinking it wasn't the flashest fish and chip shop in the world.
But then I tasted the fish and chips, seemed to me to be the best fish I had ever had and suddenly the experience in the shop meant nothing compared to the quality of the product. I was thinking then that I'd have to go back next time I was here, it was funny how it made me as a customer realise the look of the shop might impact my first visit, but were irrelevant to a return visit, the quality of the product was the main reason for visiting a fish and chip shop. Next day I had didn't feel so good, but I don't think it was the fish, but it did make me realise that food poisoning would have been a complete killer for any revisit to the shop, so avoiding that happening is the first requirement of a fish shop, then quality, and then service
